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Data Analytics for Marketing Professional Overview
Data Analytics for Marketing Professional Course Outline
Module 1: Fundamentals
- Introduction to Data Analysis
- Who is Customer?
- What is the Significance of Data and Analytical Teams in an Organization?
Module 2: Consumer Behavior and Marketing Strategy
- Principles of Consumer Behavior
- Introduction to Consumer Behavior on the Basis for Marketing Strategy
- Overview of Marketing Strategy
Module 3: Get to Know Data
- Data Mining Methods
- Variable Types
- Frequency Table
- Descriptive Statistics
- Steps to Make a Frequency Table
- Descriptive Statistics
- Steps to Descriptive Statistics Analysis
Module 4: Modelling Techniques
- What is Predictive Modelling Using Regression?
- How to Create Scorecards?
- Significance of Predictive Modelling in Campaign Performance
- How to Use Predictive Models?
Module 5: Segmentation Methods and Techniques
- What are Segments?
- Description Between Descriptive and Predictive
- Introduction to Cluster Analysis to Create Segments
Who should attend this Data Analytics for Marketing Professional Course?
The Data Analytics for Marketing Professional Training Course in India is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including:
- Marketing Analysts
- Digital Marketers
- Marketing Managers
- Brand Managers
- Advertising Professionals
- Market Researchers
- Sales and Business Development Professionals
Prerequisites of the Data Analytics for Marketing Professional Course
There are no formal prerequisites for this Data Analytics for Marketing Professional Training Course.
Data Analytics for Marketing Professional Course Overview
Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business in India, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.
Professionals across various marketing domains, including digital marketers, market researchers, and marketing managers, should aim to master data analytics. It enables them to make informed decisions, tailor campaigns, and maximize ROI.
In this 1-day training in India by The Knowledge Academy, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates in India will understand the principles of consumer behavior. Delegates will also attain the experience of data mining methods.
Course Objectives:
- To understand the fundamentals of data analytics in marketing
- To learn various data analysis techniques and tools applicable to marketing scenarios
- To explore methods for collecting, cleaning, and analyzing marketing data
- To interpret data insights to drive informed marketing decisions
- To develop skills in visualizing data for effective communication within marketing teams
- To implement data-driven strategies to improve marketing campaigns and ROI
At the end of this training, delegates will also understand the difference between descriptive and predictive modelling. In addition, they will also understand how to utilize the predictive models and cluster analysis.
What’s included in this Data Analytics for Marketing Professional Course?
- World-Class Training Sessions from Experienced Instructors
- Data Analytics for Marketing Professional Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data Analytics for Marketing Professional. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Data Analytics for Marketing Professional, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Data Analytics for Marketing Professional. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Data Analytics for Marketing Professional sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Data Analytics for Marketing Professional at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Data Analytics for Marketing Professional offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Data Analytics for Marketing Professional FAQs
Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy.
There are no formal prerequisites for this course.
Yes, The Knowledge Academy offers support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
This Data Analytics for Marketing training is designed for marketers who want to attain a better knowledge of analytical techniques and want to work with systematic or data-related activities as part of their role.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Apart from the Data Analytics Course, The Knowledge Academy provides a variety of Marketing and Digital Marketing courses including
Upon completing this course, career opportunities include roles like Marketing Data Analyst, Digital Marketing Strategist, Campaign Performance Analyst, and SEO Specialist. You’ll analyse marketing data to optimise campaigns, enhance targeting, and drive business growth.
Data analytics for marketing professionals helps Digital Marketers, Brand Managers, And Content Strategists leverage data to understand consumer behaviour, optimise campaigns, and enhance ROI. By analysing trends and metrics, professionals can make informed decisions, improving customer targeting and marketing efficiency.
This course enhances your business by equipping you with skills to analyse customer data, identify trends, and optimise marketing strategies. By leveraging insights, you can make data-driven decisions, improve targeting, increase customer engagement, and ultimately boost sales and profitability.
The Knowledge Academy in India stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Data Analytics for Marketing Professionalin India starts from INR24995
Which is the best training institute/provider of Data Analytics for Marketing Professional in India?
The Knowledge Academy is the Leading global training provider for Data Analytics for Marketing Professional.
Please see our Digital Marketing Courses courses available in India
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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